This blog isn’t about him though, it’s about knowing the power of twitter and how it can help your business. If a tweet by a novice can get the attention of people, think about what can a well planned twitter account could do for your business.

Why is twitter great for your business?

Brand awareness

It’s a great way of giving your brand an actual voice. So you can add some personality to it. A good example is Innocent drinks, they do a great job of using social media to give their brand personality. Being on twitter also gets you seen and heard. 47% of people who follow a brand on Twitter are more likely to visit that company’s website. If you’re out there tweeting and engaging with people it is getting your business seen more. By posting engaging content, people will start to want to follow your business and join in with conversations.

Engaging with customers

You can have conversations with customers and potential customers. You can get real time thoughts on new products and feedback. This may not always be positive feedback. However it allows you to learn what customers want and provides you with the opportunity to handle a customer service issue in a way that shines a positive light on your business

Networking

People often forget that Twitter gives you opportunities to talk and collaborate with people in a way you previously couldn’t. It’s a great tool for business to network and get involved in industry wide conversations. It gets you seen by people you may even be looking to hire or companies that are looking to use your services.

Making it work

I have to remind people that although Twitter is great, you can’t just open an account and expect to get followers. It does take work. It’s just like a networking event. You can’t go in shouting about your business and expect people to want to talk to you. With Twitter you need to engage with people, join in with conversations, don’t butt into a conversation promoting your business though. Hijacking a conversation is never good.

On your marks, get set…..Tweet

Twitter is a great way to get talking to a wealth of people. It’s a free form of advertising and PR so why would you not try it? Get tweeting! If you’re completely new to tweeting, Twitter have a simple guide

To really get Twitter working for you it does take dedicated time. There are some more detailed guides but if that’s not something you can commit to then The Social Factor can help you leverage Twitter. Whether that be through offering social media management or training you to help leverage it yourself.

HAPPY TWEETING!

The post Why your business should be using Twitter appeared first on The Social Factor.

What makes social media so great for your business is that you can actually compete with the bigger brands because social media isn’t about spending money, it’s about spending time. Time to engage with your potential and current customers. It gives your business a voice that can be easily heard.

If you’re thinking that you’ve tried and it doesn’t work for your business, it might just be because you are having trouble making it work. I wouldn’t expect my iron to be able to get the creases out of my clothes if I just plugged it in and looked at it. It’s the same with social media, you can’t just have a social account (twitter, facebook, instagram etc) and just post on them and expect results from that.

What makes social media so great for your business is that you can actually compete with the bigger brands because social media isn’t about spending money, it’s about spending time. Time to engage with your potential and current customers. It gives your business a voice that can be easily heard.

If you’re thinking that you’ve tried and it doesn’t work for your business, it might just be because you are having trouble making it work. I wouldn’t expect my iron to be able to get the creases out of my clothes if I just plugged it in and looked at it. It’s the same with social media, you can’t just have a social account (twitter, facebook, instagram etc) and just post on them and expect results from that.

Have a strategy in place. Know what it is that you want your social media to achieve, think about your target customers.

Don’t think about what you want to push to them but rather think about what they would want to see. Remember social media is all about being social. Engage with others and in turn you will get engagement back.

Post rich content, things are are not just pushing your business but that are interesting enough to get people wanting to follow you. If you need some help with content then this is a great checklist.

You also need to understand what platform is best for your business. They each have their unique benefits. Social media is great for building brand awareness, learning about your customers and increasing web traffic, which in turn will all boost sales. This can only happen once you have a good following and an engaged community.

As with anything you need to invest time into it to make it work. Once you do though you will start to see the results.

If you don’t want to do this yourself remember The Social Factor can help. Whether it be with training, setting up platforms or managing them for you.

The post Will using social media get results for my business? appeared first on The Social Factor.